Candor Rebrands as Honeymoon

OKLAHOMA CITY (April 21, 2026) — Candor, Oklahoma’s premier PR and integrated marketing firm, is rebranding as Honeymoon. 

 The change is the latest step in a continued evolution following Candor's acquisition by Salient Holdings in 2023. The move brings together Salient Holdings’ three previously distinct agency brands — Candor, Honeymoon Creative and Salient — as a single, growth-focused entity. 

 The unification reflects the previously separate firms’ integration; they now share personnel and perspectives daily to win business and improve work. The new, combined agency specializes in PR and communications, social media, influencer marketing, content production, branding, paid media and customer experience.  
 

“We have a unique opportunity to bring national-brand expertise to regional clients, as well as a regional perspective to national clients who want their messages to resonate across the heartland,” said former Candor President Ally Glavas, who is now regional president at Honeymoon. “We’ve been operating as one for some time, and now we have a brand that reflects that.” 

The integration builds upon the agency group’s sustained growth, which includes four consecutive years of double-digit revenue growth and a nearly 20% increase in the last 12 months. Its wins, work and workplaces won recognition from leading industry publications including Adweek, PRWeek and PRovoke Media and attracted local/regional business and organizations across a dozen states and a blue-chip client list that includes Devon Energy, the Oklahoma City National Memorial and Museum, the Choctaw Nation, Oklahoma State Dept. of Health, Sazerac, Post Consumer Products, Wells Enterprise, GALLO, Old Second Bank. 

Honeymoon CEO Tricia Ewald said a honeymoon is universally understood as a place where someone wants to be – and wants to stay. 

“Delivering on the promise of keeping our clients on a never-ending honeymoon means we need to be obsessively focused on building and adopting new tools, capabilities and solutions,” Ewald said. “This evolution allows us to focus all of our efforts on our clients and people.” 

Honeymoon’s Oklahoma-based team will continue to serve as a key hub within the broader organization. 

About Honeymoon 

Founded in 2021, Honeymoon is a new kind of integrated marketing and communications agency, built for momentum. We help brands find their “honeymoon period” – and stay there. We do it through bravery, clinging to creative freedom that too often fades; brevity, reflecting the way people communicate today; and best-in-class delivery, because we know ideas are only as good as their execution. This approach has earned accolades for our growth, work and workplace from Adweek, PRWeek and PRovoke Media. With offices in Chicago and Oklahoma City, and team members from coast to coast, our fast-growing team of creatives and digital dynamos is just getting started. Learn more at wearehoneymoon.com.