Oklahoma City CVB Achieves Destination Marketing Accreditation

Wednesday, March 9, 2016

The Oklahoma City Convention & Visitors Bureau (CVB) announced it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an internationally recognized accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“DMAI is the official global trade organization for our industry, and their DMAP accreditation is the highest standard of excellence in our industry,” said Mike Carrier, President of the CVB. “We are very pleased to be recognized for providing outstanding services in accordance with international standards and benchmarks in this field.”

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

“Receiving this accreditation means Oklahoma City is well-represented as a leisure and meetings destination by the CVB,” said Natalie Shirley, Vice-Chair of Convention & Visitor Development for the Greater Oklahoma City Chamber. “As citizens, we can all be very proud of our CVB and the hard work this accomplishment represents.”

“By applying for and receiving DMAP accreditation, the Oklahoma City Convention & Visitors Bureau has demonstrated a commitment to quality programs and services,” said Jack Wert, DMAP Board Chair. “DMAP accreditation communicates to the Oklahoma City community stakeholders and potential visitors that Oklahoma City Convention & Visitors Bureau has attained a measure of excellence assuring that their trust is well placed and their business is in good hands.”

The Oklahoma City Convention and Visitors Bureau (CVB) is a division of the Greater Oklahoma City Chamber. The CVB is the tourism information source for visitors to and the citizens of Oklahoma City. As the City’s official destination marketing organization, the mission of the CVB is to contribute to the economic well-being of Oklahoma City and its citizens through the solicitation and servicing of conventions and other related group business, to promote the city as a first-class visitor destination, and to enhance Oklahoma City's name and image.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.