Builders + Backers makes impact in OKC with first cohort

Monday, April 25, 2022

by Marcus Elwell

Jenae Goodin is the mother of two daughters, and the youngest tends to be a bit of a momma’s girl.  This was on Goodin’s mind as she was preparing to be in her friend’s wedding. She would be carrying around her youngest most of the day. Wouldn’t it be great, she pondered, if she could find something for her daughter to wear that matched the beautiful wine-colored dress she would be wearing for the wedding?

Like many experienced online shoppers, it didn’t take long before Goodin was switching between 20 or so tabs and trying to remember which online store had what and which had that great sale. As her frustration set in, she realized it would be great if she could put all these items, across different online stores, in one “big ass bag.”

It was a simple idea, right? Surely, someone had thought of this and created it already? Goodin quickly discovered that while others had tackled pieces of this problem, nobody had developed a consumer-centric tool that worked across all online stores. Thus, from simply trying to find something for her daughter online, Big Ass Bag (BaB) was born.

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