Tuesday, August 19, 2014
The Oklahoma City Convention and Visitors Bureau is ditching its six-year-old “Cool and Warm” campaign and unveiling a new “OK Seeing is Believing” message that will include a special emphasis on the north Texas and Dallas-Fort Worth market.
The new campaign, along with a new bureau logo incorporating the Skydance Bridge, was unveiled Monday on the 50th floor of Devon Energy Center as civic leaders were told it is time to begin looking forward as a city that is growing as a tourist destination.
Michael Carrier, president of the visitors bureau, said the logo has not changed in seven years.
“It’s amazing how much Oklahoma City has changed in that time,” Carrier said. “Oklahoma City has changed significantly in the last several years, and it’s time for us to change too.”
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