Greater Oklahoma City Chamber - Achieve Better Customer Satisfaction in 7 Steps

Achieve Better Customer Satisfaction in 7 Steps

Tuesday, November 21, 2017 2:40 am

by Mike Anderson


- Business Management Servicess LLC can assist you in increasing your overall Customer Satisfaction -

visit us at or call us at (405) 593-6085 we are here to help


Customer Satisfaction in 7 Steps

It’s a well-known fact that no business can exist without customers. Because it’s critical that you form a close working relationship with your client, customer satisfaction is of vital importance.

What follows is a selection of tips that will make your clients feel valued, wanted and loved.

1. Encourage Face-to-Face Dealings

This is the most daunting and downright scary part of interacting with a customer. It’s important to meet your customers face to face at least once or even twice during the course of a project.

When you do meet them, be calm, confident and above all, take time to ask them what they need. I believe that if a potential client spends over half the meeting doing the talking, you’re well on your way to a sale.

2. Respond to Messages Promptly & Keep Your Clients Informed

This goes without saying really. We all know how annoying it is to wait days for a response to an email or phone call. Even if you’re not able to solve a problem right away, let the customer know you’re working on it.

3. Be Friendly and Approachable

It’s very important to be friendly, courteous and to make your clients feel like you’re their friend and you’re there to help them out. It’s vital that you keep a clear head, respond to your clients’ wishes as best you can, and at all times remain polite and courteous.

4. Have a Clearly-Defined Customer Service Policy

This may not be too important when you’re just starting out, but a clearly defined customer service policy is going to save you a lot of time and effort in the long run. If a customer has a problem, what should they do?

There’s nothing more annoying for a client than being passed from person to person, or not knowing who to turn to. Making sure they know exactly what to do at each stage of their enquiry should be of utmost importance. So, make sure your customer service policy is present on your site — and anywhere else it may be useful.

5. Attention to Detail (also known as “The Little Niceties”)

Have you ever received a Happy Birthday email or card from a company you were a client of? Have you ever had a personalized sign-up confirmation email for a service that you could tell was typed from scratch? These little niceties can be time consuming and aren’t always cost effective, but remember to do them.

6. Anticipate Your Client’s Needs & Go Out of Your Way to Help Them Out

Sometimes this is easier said than done! However, achieving this supreme level of understanding with your clients will do wonders for your working relationship.

7. Honor Your Promises

It’s possible this is the most important point in this article. The simple message: when you promise something, deliver. The most common example here is project delivery dates.

Clients don’t like to be disappointed. Sometimes, something may not get done, or you might miss a deadline through no fault of your own. Projects can be late, technology can fail and sub-contractors don’t always deliver on time. In this case a quick apology and assurance it’ll be ready ASAP wouldn’t go amiss.


Customer service, like any aspect of business, is a practiced art that takes time and effort to master. All you need to do to achieve this is to stop and switch roles with the customer. What would you want from your business if you were the client? How would you want to be treated? Treat your customers like your friends and they’ll always come back.

- Business Management Servicess LLC can assist you in increasing your overall Customer Satisfaction -
visit us at or call us at (405) 593-6085 we are here to help